Socially Conditioned Marketing Communications as Socialization Factor in Modern Society

Authors

  • T.L. BAGAEVA Московский государственный институт международных отношений МИД России Автор

Keywords:

социодинамика маркетинговых коммуникаций, новые информационные ресурсы, социализация общества

Abstract

This article examines problems of formation of marketing communications and their impact on socialization processes in modern Russian society.

Published

2009-01-15

Issue

Vol. 21 No. 1 (2009)

Section

Articles