A SOCIOLOGICAL SURVEY OF A REPUTATION FORMATION PROCESS

Abstract

Business reputation is seen as the way in which the pubic and business partners see an organization or business properties of a leader. Corporate reputation is described in terms of value features, like authenticity, honesty, responsibility and decency. Reputation management is defined as the management of a process for forming reputation features of a certain entity (an organization, an individual, a commodity) and putting it within the reach of a target audience.