THE PROBLEM OF USING THE DATA OF THE SOCIOLOGICAL MEDIA RESEARCHES OF RUSSIAN MEDIA SPACE

Authors

  • V.N. Busin Analytical center "Video International" , International Advertisement Association Автор

Keywords:

media space, informational campaign, sample, TV-watching

Abstract

The article deals with the problem of quality of the sociological research of Russian media space. The sample of national panel and panel of 29 self-represented cities (sociological media research TNS) are analyzed.

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References

Бузин, В.Н., Бузина, Т.С. Теория и практика медиапланирования. -М.:Юнити-Дана. 2010.

Шарков, Ф.И. Основы теории коммуникации. - М., 2002.

Юдина, Е.Н. Медиапространство и символическое пространство // Философские науки. - 2004.- № 9.

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Published

2010-05-15

Issue

Vol. 22 No. 3 (2010)

Section

Articles

How to Cite

Busin V. THE PROBLEM OF USING THE DATA OF THE SOCIOLOGICAL MEDIA RESEARCHES OF RUSSIAN MEDIA SPACE // Sociology of Power. 2010. Vol. 22, no. 3. P. 62–70.

Коды статьи

  • EDN MQHSGF
  • Тип статьи (РИНЦ) Научная статья (Научная статья)