STIGMA IN ADVERTISEMENT AS A MECHANISM OF INFLUENCE ON SOCIAL BEHAVIOR

Authors

  • Ekaterina Il'inishna Pologonkina Московский педагогический государственный университет , Moscow Pedagogical State University Автор

Keywords:

stigma, influence, social behavior, advertisement images

Abstract

The article covers the problem of social behavior changes because of using the stigma-mechanism in Russian commercials. Based on comparative analyze and multi paradigm sociological discourse the author defines a phenomena stigma.

Published

2010-09-15

Issue

Vol. 22 No. 5 (2010)

Section

Articles