THE ISSUE OF FORMING BRAND IMAGE "RUSSIA" AND WAYS OF SOLVING IT

Authors

Irina Yrievna Glinskaya РАГС , Russian Academy Public Administration Автор

Keywords:

globalization, image, social myth, brand, place branding, brand image, global policy space

Abstract

The article deals with the issues of forming a positive image of Russia in international community. Brands of Russian cities and regions are also covered in this article based on foreign experience and Russian inner reality

Published

2010-11-15

Issue

Vol. 22 No. 6 (2010)

Section

Articles