CONCEPT OF SOCIAL ADVERTISIN

Authors

Sergey Borisovich Kalmikov Академия менеджмента инноваций (институт) , Academy Innovative Management (Institute) Автор

Keywords:

concept, "culture-vitalism" model of social advertisement, healthy food in education system of the Russian Federation

Abstract

Based on devised culture-vitalism model of social advertisement an applied project of its usage is substantiated. The main orientation is a healthy life-style forming among youth generation

Published

2010-12-15

Issue

Vol. 22 No. 8 (2010)

Section

Articles