STIGMA-TIZATION IN ADVERTISEMENT INFLUENCE

Authors

  • Ekaterina Ilinichna Pologonkina Московский педагогический государственный университет , Moscow State Pedagogical University Автор

Keywords:

stigma, social behavior, life strategies

Abstract

The features of stigma are shown as a process of marking deviant behavior. There are some research data and description of finding stigma in advertisement which transmit gender life strategies.

Published

2011-03-15

Issue

Vol. 23 No. 2 (2011)

Section

Articles