CONFIDENCE AS A PART OF SOCIAL MANAGEMENT IN BANKING AREA

Authors

  • Nikolay Konstantinovich Golubev Московский государственный университет им. М.В. Ломоносова , Lomonosov Moscow State University Автор

Keywords:

confidence in banks, reputation, banking services market, strategy of increasing the level of clients' confidence in banks, confidential relations

Abstract

The article gives an analysis of forming character of confidential expectations and its realization in one of problematic zones of modern Russian economy - in banking system, namely analysis of confidential expectations and behavior of private depositors.

Published

2011-07-15

Issue

Vol. 23 No. 4 (2011)

Section

Articles