Estimation of effi ciency and quality of social advertisinghealthy lifestyle

Authors

  • Sergey Kalmikov Российский государственный социальный университет , Russian State Social University Автор

Keywords:

PSAs a healthy lifestyle, quality and assessment criteria

Abstract

In this paper we give justifi cation for the factors of effi ciency and quality of social advertising a healthy lifestyle, hold their systematization assessment criteria, formulate determination of the effi ciency.

Published

2011-12-15

Issue

Vol. 23 No. 8 (2011)

Section

Articles