Systematic functional analysis of advertising in modern society

Authors

  • Anna Efanova Финансовый университет при Правительстве Российской Федерации , Finance University under the Government of the Russian Federation Автор

Keywords:

brand, character, mass culture, consumer society, consumption patterns, advertising, values

Abstract

The article presents a systematic functional analysis of advertising in today's social reality

Published

2012-01-15

Issue

Vol. 24 No. 1 (2012)

Section

Articles