Frame-Analytic Model of Communication: Opportunities and Limitations

Abstract

The article argues in favour of adopting E. Goffman’s theory of frames in constructing a model of communication which allows analyzing communications in contexts which alike in formal resemblance. The author uses the metaphor of presence/absence in order to clarify the elements enacted in keyings (transformation of contexts). As a result the author managed to incorporate the basic concept of frame-analysis — involvement — as a model’s element while in general involvement and keying are considered separately. In conclusion the specification of proposed model is accomplished throughout the presentation of its formal notation.