THE FEATURES OF THE RUSSIAN ADVERTISING MARKET FORMATION

Authors

  • Elena Viktorovna CHESNOKOVA МГУ им. М.В. Ломоносова , Lomonosov Moscow State University Автор

Keywords:

advertising, advertising market, advertising policy, effective advertising

Abstract

The article deals with the features of the Russian advertising market formation. The roles of the publicity, its influence on a consumer with the aim of making the maximal effect are exposed.

Published

2009-12-15

Issue

Vol. 21 No. 8 (2009)

Section

Articles