THE PROBLEM OF USING THE DATA OF THE SOCIOLOGICAL MEDIA RESEARCHES OF RUSSIAN MEDIA SPACE

Authors

V.N. Busin Analytical center "Video International" , International Advertisement Association Автор

Keywords:

media space, informational campaign, sample, TV-watching

Abstract

The article deals with the problem of quality of the sociological research of Russian media space. The sample of national panel and panel of 29 self-represented cities (sociological media research TNS) are analyzed.

Published

2010-05-15

Issue

Vol. 22 No. 3 (2010)

Section

Articles