TRADE FAIR COMMUNICATION IN MARKETING

Authors

  • E.V. Chesnokova МГУ им. М.В. Ломоносова , Lomonosov Moscow State University Автор

Keywords:

advertisement, information, sociology of advertisement, customer, trade fair, trade fair communication, strategy of advertisement campaign

Abstract

In this article the author considers a tendency of development of trade fair communication as a social and management system. According to the author concept communication stimulates development of social forms of people actions, scientific and technical progress, culture development, development of innovations in different spheres of society.

Published

2010-05-15

Issue

Vol. 22 No. 3 (2010)

Section

Articles