PUBLIC RELATIONS IN SOCIAL MANAGEMENT SYSTEM

Authors

Alexander Sergeevich Matveev Московский государственный университет им. М.В. Ломоносова , Lomonosov Moscow State University Автор

Keywords:

social management, public relations, social organizations, object of influence, subject of influence, mass communication, advertisement

Abstract

The article analyzes a definition of social management, publicity, advertisement and public relations as methods for social management

Published

2010-11-15

Issue

Vol. 22 No. 6 (2010)

Section

Articles