EFFECT OF ADVERTISING ON THE FORMATION OF BASIC HUMAN VALUES

Authors

  • Anna Efanova Финансовый университет при Правительстве Российской Федерации , University of Finance under the Government of the Russian Federation Автор

Keywords:

conspicuous consumption, sign, mass culture, consumer society, advertising, symbol, values

Abstract

The article analyzes the communicative nature of advertising: advertising as a tool to broadcast images and as a specific area of symbolic production with its own communication structures.

Published

2011-11-15

Issue

Vol. 23 No. 6 (2011)

Section

Articles