Art marketing specificity: the key features

Authors

  • Irina Hangeldieva ИППК МГУ им. М.В. Ломоносова , Международный университет в Москве , Lomonosov Moscow State University , Moscow International University Автор

Keywords:

art marketing, culture, market, art market, art, art product, traditional marketing complex, marketing complex in art

Abstract

This article provides an analysis of the role and meaning of art marketing for the development of the civilized forms of modern Russian art market. The key features of art marketing, the specificity of interaction between the main actors of art market from the aspect of marketing communications are described

Published

2012-05-15

Issue

Vol. 24 No. 3 (2012)

Section

Articles